Tom Crompton is Change Strategist at WWF-UK

He has worked in the environment movement for fifteen years. For the first ten, he worked on environment policy, but became increasingly frustrated at the glacial pace of change on the environment agenda. For the last five years he has worked with social scientists to explore the reasons for the lack of proportionate engagement with environmental challenges.

He is author of Weathercocks and Signposts: The Environment Movement at a Crossroads; Simple and Painless? The Limitations of Spillover in Environmental Campaigning (with John Thøgersen), and (with Tim Kasser)Meeting Environmental Challenges: The Role of Human Identity – all available at His most recent report, Common Cause: The Case for Working with our Cultural Values was published by a consortium of NGOs in September 2010. He read Natural Sciences at the University of Cambridge, and holds a Ph.D. in evolutionary biology from the University of Leicester.

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